Five Practical Strategies for Navigating the “Wall of No”: Natalie Neelan’s Insights for Corporate Innovators

Natalie Neelan, Director of Innovation at Boston Mutual Life Insurance

Five Practical Strategies for Navigating the “Wall of No”: Natalie Neelan’s Insights for Corporate Innovators

Published on

January 21, 2025

Natalie shares her remarkable journey from sales to shaping corporate innovation, offering a wealth of insights for anyone looking to drive change from within an organization.

Listen on:

Follow on:

Five Practical Strategies for Navigating the “Wall of No”: Natalie Neelan’s Insights for Corporate Innovators

In this episode of the AlchemistX Innovators Inside Podcast, host Ian Bergman sits down with Natalie Neelan, Director of Innovation at Boston Mutual Life Insurance and author of Rebel at Work: How to Innovate and Drive Results When You Aren't the Boss. Their conversation spans Natalie’s journey from sales to a leadership role in corporate innovation, revealing valuable lessons for anyone struggling to drive change within a large organization. 

Here are the five main takeaways from their conversation:

 

Align Innovation with Corporate Strategy:

Natalie emphasizes the necessity of aligning innovation initiatives with the overarching corporate strategy. By involving top executives early—ideally talking to the CEO or EVP—innovators can better understand the company’s pain points and strategic goals. This alignment ensures that innovative ideas are not only relevant but also receive the necessary buy-in and resources to succeed.

Form an Innovation Council Early

One of Natalie’s most powerful strategies is forming an innovation council right from the start. By bringing together stakeholders from finance, legal, compliance, sales, and IT, the council focuses on identifying real problems to solve rather than prescribing solutions from the top down. This collaborative environment helps break down silos, fosters alignment, and guides the organization toward actionable innovation that drives revenue and behavior change.

Embrace Ambiguity and Chaos as Opportunities:

Throughout the conversation, Natalie talks about the inherent chaos or ambiguity in innovation—what she metaphorically calls “ambiguity” instead of chaos. Rather than seeing uncertainty as a barrier, she suggests that innovators thrive on it by filtering through noise to find meaningful insights. This approach encourages teams to explore diverse ideas, conduct thorough landscape research, and then narrow down focus areas that promise the greatest impact.

Overcome the "Wall of No":

The “Wall of No” metaphor is a standout takeaway. Natalie describes the inevitable rejections and obstacles innovators face as an ice wall which must be chipped away gradually. Her advice is to be persistent and adaptive—using different tools (like an ice pick, match, or blowtorch) to break through resistance based on who you’re dealing with. Celebrating small victories, such as getting all stakeholders to nod in agreement, builds momentum and paves the way for larger successes.

Cultivate a Culture of Safe Collaboration:

Natalie underscores the importance of fostering a culture where every voice counts, regardless of rank. By creating safe spaces for idea sharing, such as facilitated sessions with visual voting, organizations can democratize innovation. This approach helps break down hierarchical barriers, empowering even junior team members to contribute insights and fostering a more inclusive and dynamic innovation culture.

 

These takeaways offer a blueprint for navigating corporate innovation from within an organization. Natalie’s experiences highlight that while the path to change is filled with challenges—from aligning diverse stakeholders to filtering through ambiguity—persistent effort, strategic alignment, and fostering a collaborative culture can lead to meaningful breakthroughs.

 

Timestamps

🎙️ Introduction to Natalie Neelan (00:00:00)

🔍 Natalie’s Journey into Innovation (00:02:52)

🤝 Connecting Startups with Corporates (00:04:01)

🎯 Aligning with Corporate Strategy (00:06:18)

🌐 Forming an Innovation Council (00:08:07)

📊 Conducting Landscape Research (00:10:05)

📱 Cultural Attributes for Innovation (00:28:34)

🧊 The "Wall of No" Metaphor (00:33:56)

🎉 Celebrating Small Wins (00:35:50)

🔮 Predicting the Future of Innovation (00:39:52)

⚡ Rapid-Fire Q&A with Natalie (00:44:17)



References

Learn more about:

Boston Mutual Life Insurance - Where Natalie is Director of Innovation 

Connect with Natalie Neelan

LinkedIn 

Connect with Ian Bergman
LinkedIn

Recent Episodes

The Ten Commandments of Corporate Innovation and Driving Purpose-Led Growth with Moisés Noreña

Moisés shares his unconventional journey—from architecture and computer science to leading transformative corporate innovation—and the principles that have shaped his success.

How Technology Transforms Retail Innovation with Sam Vise

Sam shares his journey from in-store signage to developing a cutting-edge retail intelligence platform that utilizes RFID and AI to enhance the shopping experience.

The Art and Science of Experience Design with Joseph Banh

With a background that spans from artist to museum planner to corporate strategist, Joseph shares how his journey has shaped his unique perspective on blending storytelling, sensory design, and technology to connect with people on a deeper level.