Founders often fail to successfully bring products to market because they underestimate the importance of a strong go-to-market strategy.

Expert Shira Abel offers actionable marketing strategies, including personal branding, Easter eggs, thought leadership, humor, and managing controversy. Explore the Perception Formula and much more to drive your startup's success.

Leta aims to revolutionize animal welfare in livestock. Her story showcases how a willingness to learn, added to the mix of science, innovation, and customer discovery, can bring a great idea to fruition. 

Smartphones, streaming services, and fast food. What do they all have in common? These are just a few of the many sectors that are nearing saturation. These insights will help you leverage customer insights to gain a foothold in these saturated markets. 

Build a scalable sales framework for startup success. Learn prospecting, lead qualification and CRM strategies to streamline sales and drive growth.

Let’s explore how these mechanisms work, why they act as a vessel for building trust, and how startups can use them to advance sales and set themselves up for fundraising success.

Customer discovery extends well beyond simply identifying your target market. Instead, it involves a deep dive into the needs, frustrations, and behaviors of your potential users.

Businesses that excel integrate the power of quantitative insights with a qualitative understanding of their customers.