A Swiss native who studied computer science at Santa Barbara City College and Stanford University, Toni Schneider started his career as a…
Alchemist Blog
Alchemist Press
Alchemist Blog
Alchemist Press
An Interview with Laura Gomez, CEO, Atipica
Her family immigrated to America when she was eight years old and settled in the Silicon Valley area. Shortly afterwards, she got an…
Checklist for Running Your First Board Meeting
A first board meeting is a big and life changing milestone. As founders, you survived weeks of due diligence, followed by a term sheet and…
Using Design to Inspire Disruptive Thinking
Emotion factors into customer experience, and as a result, into purchasing decisions. A customer’s experience isn’t just about features, it…
Emotional Triggers and Investing
Directors like James Cameron, James L. Brooks, and Steven Spielberg are masters when it comes to understanding human emotion. In just a few…
Crossing the Chasm and Spinning Up the Web
Innovation has been difficult for traditionally successful companies. While leaders such as Intel, Oracle, and Microsoft spent time…
You Need Paying Customers, Not Free POCs, to Survive Your Fundraise
First-time entrepreneurs that are building an enterprise SaaS company and trying to raise money without having paying customers will typically find it difficult to raise capital. As an Alchemist Accelerator...
Lighthouse Customers: Four Best Practices
A lighthouse is a great metaphor, symbolizing safe passage ahead. Throughout my career, I've associated it with really important customers because they're the ones that help safely navigate small startups into